![](http://images7.webydo.com/91/9183136/3958%2f117FB2E5-E806-58FE-2D27-3D7CD03C83C9.jpg)
For the redesign and rebranding of this established Insurance Saas product portal, attention was paid to evolve, not re-invent, brand recognition.
A vibrant and fresh color palette was created, a modern logo was developed and a fresh, contemporary responsive website was designed.
Guidewire.com
rebrand & website
![](http://images7.webydo.com/91/9183136/3958%2f2192F45B-D963-6AF5-F145-12C1608166B8.jpg)
In order for the desktop interface to translate nicely to mobile, things had to be simplified. After user testing and extensive wireframe iterations, a clean, approachable mobile version was designed.
Responsive design
Desktop pages that tell a story
![](http://images7.webydo.com/91/9183136/3958%2f3E755A65-C32F-9F21-33C1-A8AB4EF900D1.jpg)
Marketing support
Creative Director / Senior Visual Designer
My role included creating new logo options, establishing new corporate color palette, design of desktop website UI, a responsive mobile friendly version, exploring messaging options, creating icons, evaluation and modification of UX and crafting supplemental graphics and marketing materials for client marketing needs.
My Role
![](http://images7.webydo.com/91/9183136/3958%2f9400A544-E97D-2BD6-22A5-12EC95299074.png)
![](http://images7.webydo.com/91/9183136/3958%2f7BBCFEC8-9964-7EF9-4F93-E565693DA396.png)
![](http://images7.webydo.com/91/9183136/3958%2fDEC861BB-D4BA-6D1E-32A8-E710CCC9F2A9.jpg)
![](http://images7.webydo.com/91/9183136/3958%2f351DE6BC-8A06-48C6-90D5-0808F21BFE69.jpg)
![](http://images7.webydo.com/91/9183136/3958%2f8EF04A7A-698C-7373-2B36-8EEC76955714.png)