For the redesign and rebranding of this established Insurance Saas product portal, attention was paid to evolve, not re-invent, brand recognition. 

A vibrant and fresh color palette was created, a modern logo was developed and a fresh, contemporary responsive website was designed.

Guidewire.com

rebrand & website

In order for the desktop interface to translate nicely to mobile, things had to be simplified. After user testing and extensive wireframe iterations, a clean, approachable mobile version was designed.

Responsive design

Desktop pages that tell a story

Marketing support

Creative Director / Senior Visual Designer

My role included creating new logo options, establishing new corporate color palette, design of desktop website UI, a responsive mobile friendly version, exploring messaging options, creating icons, evaluation and modification of UX and crafting supplemental graphics and marketing materials for client marketing needs.

My Role