For the redesign and rebranding of this established Insurance Saas product portal, attention was paid to evolve, not re-invent, brand recognition.
A vibrant and fresh color palette was created, a modern logo was developed and a fresh, contemporary responsive website was designed.
rebrand & website
In order for the desktop interface to translate nicely to mobile, things had to be simplified. After user testing and extensive wireframe iterations, a clean, approachable mobile version was designed.
Desktop pages that tell a story
Creative Director / Senior Visual Designer
My role included creating new logo options, establishing new corporate color palette, design of desktop website UI, a responsive mobile friendly version, exploring messaging options, creating icons, evaluation and modification of UX and crafting supplemental graphics and marketing materials for client marketing needs.