Brand website and corporate identity refresh.
First, we explored defining the new color pallette, then proceeded to explore new lockups, and icon possibilities.
Finally landing on a strong, grounded design that leads people on a metaphorical path to their goal while using the Guidewire software.
Guidewire
![](http://images7.webydo.com/91/9183136/3958%2fEEBA69E4-F324-7DEC-4CAB-32F42AE86CBE.jpg)
Designer
My Role
![](http://images7.webydo.com/91/9183136/3958%2fE7877CD6-F11F-6924-0503-32CE182E11B0.jpg)
Tech company branding
Tasked to explore and develop branding for a new Safeway private label product line, I developed several variations in the style of natural goods company branding. Eventually leading to the final branding option that evoked product transparency.
Safeway | Open Nature
Various hospitality brands
![](http://images7.webydo.com/91/9183136/3958%2f576F3F4C-739B-DC10-BED4-5E100535DFC0.jpg)
![](http://images7.webydo.com/91/9183136/3958%2f2C7C90DA-2288-5D35-03EC-981690DEB68B.jpg)
![](http://images7.webydo.com/91/9183136/3958%2f45F1ADD6-A8F6-70C2-7396-AF441E8B35A2.jpg)
![](http://images7.webydo.com/91/9183136/3958%2fF8152371-3260-7D81-82A4-B8236AD5A36C.jpg)
Event logo options
![](http://images7.webydo.com/91/9183136/3958%2f8EF04A7A-698C-7373-2B36-8EEC76955714.png)