Brand website and corporate identity refresh.


First, we explored defining the new color pallette, then proceeded to explore new lockups, and icon possibilities.


Finally landing on a strong, grounded design that leads people on a metaphorical path to their goal while using the Guidewire software.




My Role

Tech company branding

Tasked to explore and develop branding for a new Safeway private label product line, I developed several variations in the style of natural goods company branding. Eventually leading to the final branding option that evoked product transparency.

Safeway | Open Nature

Various hospitality brands

Event logo options