Brand website and corporate identity refresh.
First, we explored defining the new color pallette, then proceeded to explore new lockups, and icon possibilities.
Finally landing on a strong, grounded design that leads people on a metaphorical path to their goal while using the Guidewire software.
Tech company branding
Tasked to explore and develop branding for a new Safeway private label product line, I developed several variations in the style of natural goods company branding. Eventually leading to the final branding option that evoked product transparency.