Kmart, one of the leading US discount department stores needed an app and supporting marketing assets for their Layaway program.

 

A bold design following the corporate color palette was created for both the App and the signage which helped increase layaway customer acquisition and retainment.

Kmart Layaway Program App and signage design

 Art Director

 

Developing  concepts, designs, presentations and iterations for both the App UI and the supporting digital and print ads.

My Role