Johnson is a Creative Director and hands on designer who has spent
the breadth of his career focused on design & branding. He
is also an artist, writer, musician, and by nature, an observer,
constantly inspired by the power of images and their relevance in both
popular culture and the world.
He began his career at
Sims Snowboards in Santa Barbara, California, where he helped launch the
sport into a mass appeal youth culture giant using the web and marketing visuals. Derek then relocated to
Zurich, Switzerland and Milan, Italy and has developed creative for
clients including Nike, Nintendo, YouTube, Airwalk, Kalexo, hotornot.com, Spinmaster, Wham-O,
and DNR. He has also worked
with various web companies in the development of visuals and
key concepts and continues to learn and grow in experience.
As art director, Derek focuses on the creation and evolution of
brands and products. His industry experience as a consultant, agency creative and
in-house director provides a multifaceted understanding of the business.
Coupled with his natural curiosity and consumer insight, he understands
what can transform a company into a truly unique brand. Derek creates a
seamless experience, through branding & strategic positioning,
creative ideation & image design, advertising & packaging, as
well as corporate & product identity.
Derek now lives in the
bay area and travels to New York, Los Angeles, Europe and a handful
of other locations, both practical and exploratory.
CLIENT LIST: Corona, You Tube, Nintendo, Nike, Kalexo, Banana Republic, Morton, Hershey's, LXR, Wham-O